Juventus Set to Appoint Ex-Milan and Roma Director Massara as New Head of Football

FolioPitch.com – 07 July 2026 | In a significant move to reshape their football management, Juventus set to appoint ex-Milan and Roma director Massara as new Head of Football, according to multiple reports in Italy. The Bianconeri are finalizing the appointment of Frederic Massara, who previously served as sporting director at both AC Milan and AS Roma, to oversee their football operations. This decision comes as part of a broader restructuring at the club, which saw Giovanni Carnevali replace Damien Comolli as CEO last month.

Massara’s arrival is expected to trigger changes in the current hierarchy. François Modesto, the current Head of Football, is likely to leave, while Giorgio Chiellini and Marco Ottolini are expected to remain as Director of Football Strategy and sporting director, respectively. Massara’s appointment marks a return to a familiar role; he was instrumental in Milan’s 2021-22 Serie A title triumph and later held the same position at Roma during the 2023-24 season. However, he left Roma in June due to disagreements with coach Gian Piero Gasperini.

The news that Juventus set to appoint ex-Milan and Roma director Massara as new Head of Football has been widely reported by Sky Sport, Fabrizio Romano, and La Gazzetta dello Sport, with the latter stating that the deal is practically done. Talks between Massara and Juventus are at an advanced stage, and an official announcement is expected soon. This appointment is part of Juventus’s effort to rebuild their management team after a turbulent period that saw them finish third in Serie A last season and undergo multiple changes in the boardroom.

Massara’s track record includes rebuilding Milan’s squad with smart signings like Theo Hernandez, Rafael Leão, and Fikayo Tomori, which led to the Scudetto. At Roma, he faced challenges, but his experience in both domestic and European competitions makes him a valuable asset. Juventus set to appoint ex-Milan and Roma director Massara as new Head of Football signifies a strategic shift towards leveraging his network and expertise to strengthen their squad and compete for top honors.

The restructuring at Juventus also aims to stabilize the club after a period of sporting and financial setbacks. By bringing in Massara, the club hopes to improve their transfer market operations and long-term planning. The appointment is seen as a positive step by many fans and analysts, who believe Massara’s success at Milan can be replicated in Turin. Juventus set to appoint ex-Milan and Roma director Massara as new Head of Football is a clear indication that the club is serious about returning to the pinnacle of Italian football.

In conclusion, the imminent arrival of Frederic Massara as Head of Football at Juventus is a landmark moment in the club’s ongoing restructuring. With a proven record in sporting direction, Massara is poised to play a key role in shaping the future of the Bianconeri. The upcoming official confirmation will bring clarity to the backroom setup, as Juventus aim to rebuild and challenge for Serie A titles and European glory under his guidance.