Atalanta Slaps €50m Price Tag on De Ketelaere After World Cup Heroics

FolioPitch.com – 23 July 2026 | Atalanta have set De Ketelaere asking price for Bayern and PSG after World Cup audition, demanding €50m for the Belgian attacker following his standout performances at the 2026 tournament in North America. The Bergamo club has made it clear that any club wishing to secure the services of Charles De Ketelaere must meet their valuation, which has been set at a cool €50 million. This comes after the 24-year-old was one of the surprise stars of the World Cup, scoring three goals and providing an assist in five appearances for Belgium as they reached the quarter-finals.

According to reports from Corriere di Bergamo, De Ketelaere’s exploits at the tournament have ignited a transfer race, with interest from the Premier League, Bayern Munich, and Paris Saint-Germain. The Belgian was the only player to score against eventual champions Spain throughout the entire competition, further enhancing his reputation. Atalanta’s decision to set De Ketelaere asking price for Bayern and PSG after World Cup audition has caught the attention of Europe’s elite, who are now weighing up a summer move.

Earlier this year, Atalanta had planned to cash in on other assets, with Marco Palestra already sold to Chelsea and Ederson’s move to Manchester United seemingly imminent. However, with Ederson’s transfer now off, the club is open to selling another key player, and De Ketelaere has emerged as the most likely candidate. The club’s new coach, Maurizio Sarri, is a known admirer of the Belgian and had hoped to deploy him as a trequartista in a 4-2-3-1 formation, just behind the centre-forward. Yet, the prospect of a €50m fee may prove too tempting for the club to resist.

The asking price reflects De Ketelaere’s resurgence after a difficult start to his Atalanta career. Initially signed from AC Milan in 2024, the Belgian took time to adapt to Gian Piero Gasperini’s system, but under Sarri, he has flourished. His ability to play across the frontline and create chances has made him a valuable asset. Atalanta set De Ketelaere asking price for Bayern and PSG after World Cup audition, but they are also aware that other clubs, including several from the Premier League, are monitoring the situation closely.

Bayern Munich are in the market for an attacking midfielder to replace the ageing Thomas Müller, while PSG are looking to strengthen their attacking options after a disappointing Champions League campaign. Both clubs have the financial muscle to meet Atalanta’s demands, and the player’s age and potential make him a viable long-term investment. However, Atalanta are not under pressure to sell, and Sarri would be keen to keep De Ketelaere as a cornerstone of his project. The coach has already begun planning for next season, and losing De Ketelaere would require a significant reshuffle.

Nevertheless, the club’s hierarchy has shown a willingness to do business if the right offer arrives. With De Ketelaere’s stock at an all-time high, Atalanta set De Ketelaere asking price for Bayern and PSG after World Cup audition as a starting point for negotiations. Whether any club will meet that figure remains to be seen, but the race for his signature is heating up. For now, De Ketelaere remains focused on his club duties, but his World Cup performances have put him firmly on the radar of Europe’s biggest clubs.

In conclusion, Atalanta’s stance on De Ketelaere is clear: pay €50m or look elsewhere. The Belgian’s impressive World Cup campaign has transformed him from a promising talent into a sought-after star. With Bayern Munich, PSG, and Premier League clubs circling, the next few months could be pivotal in determining his future. Atalanta’s asking price may seem steep, but in the current inflated market, it could prove to be a bargain if De Ketelaere continues his upward trajectory.