Serie A’s Sponsorship Paradox: Why One League Needs Two Rulebooks for Polymarket Deals
FolioPitch.com – 31 October 2026 | When Lazio signed a two-season front-of-shirt sponsorship with Polymarket in April 2026, reportedly worth around €19 million with an option for a further year, the deal appeared to solve a pressing commercial problem. A March breakdown had identified the Rome club as the only side in Serie A without […]
