Curva Sud Declaration: ‘Milan Is Us’ – Fan Group Pledges Support for Club, Not Management

FolioPitch.com – 08 July 2026 | In a powerful move that has resonated across the Italian football landscape, AC Milan‘s most iconic fan group, the Curva Sud, has released a statement clarifying its unwavering allegiance to the club, while simultaneously distancing itself from the current management. The Curva Sud release statement about supporting the club and not the management Milan is us comes amid ongoing tensions between the ultras and the ownership led by Gerry Cardinale. The statement, published on July 7, directly addresses the season ticket campaign for the 2026-27 season and outlines the group’s rationale for renewing en masse despite calls for a boycott.

The Curva Sud release statement about supporting the club and not the management Milan is us marks a critical moment in the strained relationship between the fan base and the club’s hierarchy. In recent years, the Curva Sud has been at the forefront of protests against Cardinale and his profit-driven approach, which many believe has undermined the club’s sporting legacy. However, the group’s latest communication makes it clear that their loyalty lies with the shirt and the history of AC Milan, not with the current ownership. “Our place has always been next to our shirt regardless of presidents, owners, coaches, players, warehouse workers etc.,” the statement read.

While some factions had urged fans to withhold season ticket purchases as a form of financial protest, the Curva Sud argued that such a move would backfire. They explained that season tickets account for roughly 5% of the club’s total revenue—around €20 million—whereas individual match tickets generate three times that amount. Moreover, they warned that an empty stadium would merely accelerate the transformation of San Siro into a tourist destination, filled with visitors who lack the emotional connection to the Rossoneri colors. “Buying a season ticket doesn’t mean you’re trusting this management, much less financing its projects,” the statement emphasized. “We buy season tickets to defend AC Milan, its history, and its fans.”

The Curva Sud release statement about supporting the club and not the management Milan is us also addressed the broader context of protests against Cardinale, including plans to demonstrate in Times Square, New York, following similar actions in London. The group acknowledged the justified anger over the club’s focus on profit over sporting results but insisted that abandoning the stadium would extinguish the passion that defines AC Milan. “AC Milan is us, with our flags, our voice, our presence in every stadium in Italy and Europe,” they declared. “Leaving those stands empty would mean definitively extinguishing the light, the passion; filling them is the only way to remain the last bastion defending the Rossoneri colors.”

This announcement has sparked debate among fans and analysts. Some view it as a strategic move to maintain pressure on the management while safeguarding the club’s identity. Others worry that continued season ticket renewals could be misinterpreted as an endorsement of Cardinale’s policies. Nevertheless, the Curva Sud’s message is unequivocal: their support is for AC Milan, not for its owners. The group concluded with a rallying cry: “Milan, first of all, always!”

As the 2026-27 season approaches, the relationship between the Curva Sud and the club will remain under scrutiny. The Curva Sud release statement about supporting the club and not the management Milan is us serves as both a declaration of independence and a call for unity among fans. Whether this will lead to a reconciliation with the management or further entrench the divide remains to be seen. For now, the Curva Sud has made its position clear: they will stand with the club, but not with those who they believe are eroding its soul.