Stadium Naming Rights

Milan and Inter Seal €650m Generali Naming Rights Deal for New Stadium

FolioPitch.com – 30 October 2026 | In a move that reshapes the financial landscape of Italian football, AC Milan and Inter Milan have reportedly agreed a landmark €650 million naming rights deal with insurance giant Generali for their new stadium, set to replace the iconic San Siro. The news emerged just as the two clubs […]

Generali Stadium: Inter and Milan Confirm Naming Rights for New San Siro

FolioPitch.com – 29 October 2026 | In a landmark announcement that reshapes the future of Italian football infrastructure, the New San Siro to be called Generali Stadium confirm Inter and Milan, ending months of speculation about the naming rights of the iconic venue. The joint press conference, held at the historic Sforzesco Castle in Milan, […]