Aston Villa Open to Reducing Emiliano Martinez Transfer Fee for Juventus

FolioPitch.com – 28 June 2026 | Reports in Italy claim that Aston Villa are open to reducing their €10m valuation of goalkeeper Emiliano Martinez, as Juventus intensify efforts to sign the Argentine before the 2026-27 season. This report Aston Villa willing to cut Martinez transfer fee for Juventus has been circulating in Italian media, with TuttoMercatoWeb suggesting that the Premier League club is willing to lower their asking price to €5m.

Juventus have identified Martinez as a key target for the upcoming campaign, especially after inconsistent performances from their current goalkeepers Michele Di Gregorio and Mattia Perin. The Bianconeri are expected to offload at least one of their shot-stoppers this summer, making room for the World Cup winner.

According to sources, personal terms have already been agreed between Martinez and Juventus. The 33-year-old is reportedly set to sign a three-year contract worth €5m per season in wages. However, the main stumbling block has been Aston Villa’s initial €10m asking price plus bonuses, which Juventus considered too high for a player who will turn 34 in September.

The report Aston Villa willing to cut Martinez transfer fee for Juventus indicates that negotiations are progressing. Juventus have made it clear they are only willing to pay around €5m for the transfer, citing Martinez’s age and his desire to join the club. Aston Villa, while initially holding firm, are now open to a slight reduction in their valuation, potentially bridging the gap between the two parties.

Martinez has been a crucial figure for Aston Villa since joining in 2020, helping the club secure European football and winning the Europa League in 2026. However, with his contract entering its final phase and his ambition to play in Serie A, a move to Juventus appears increasingly likely.

This development comes after earlier speculation that Juventus wanted to sign Martinez ‘practically for free’ due to his age and apparent willingness to leave Villa Park. While that scenario was unrealistic, the current report Aston Villa willing to cut Martinez transfer fee for Juventus suggests a compromise is within reach.

For Juventus, signing Martinez would provide a significant boost in leadership and experience between the posts. The Argentine’s penalty-saving ability and commanding presence have made him one of the most sought-after goalkeepers in Europe. For Aston Villa, allowing Martinez to leave for a reduced fee would enable them to reinvest in other areas of the squad under manager Unai Emery.

The transfer window is set to open in July, and both clubs are expected to accelerate discussions in the coming weeks. The report Aston Villa willing to cut Martinez transfer fee for Juventus highlights the shifting dynamics of the negotiation, with Villa realizing that holding out for a higher fee might risk losing the player on a free transfer next year.

In addition to the transfer fee, bonuses and add-ons are still being discussed. Juventus are confident that a deal can be finalized at around €5m plus performance-related incentives, matching the player’s salary demands. Aston Villa, meanwhile, want to ensure they receive a fair market value while respecting Martinez’s wishes.

As the story develops, fans on both sides will be watching closely. For Juventus, replacing their current goalkeepers with a proven winner like Martinez could be the key to challenging for the Serie A title and making a deep run in the Champions League. For Aston Villa, offloading Martinez would free up funds to strengthen other positions, such as central defense and wing.

In conclusion, the potential transfer of Emiliano Martinez from Aston Villa to Juventus is moving closer to reality. With both sides showing flexibility, a deal worth around €5m plus bonuses seems plausible. The coming weeks will determine whether this report Aston Villa willing to cut Martinez transfer fee for Juventus leads to a successful signing for the Italian giants.