

FolioPitch.com – 17 July 2026 | Everton are emerging as the frontrunners to sign Genoa right-back Brooke Norton-Cuffy, with Arsenal poised to receive a significant cut of the transfer fee. The potential deal, valued at approximately €20 million, has reignited interest in the 22-year-old, who has never made a Premier League appearance despite his Arsenal academy background. This development, centered on Norton-Cuffy targeted by Everton Arsenal to get cut of 20m deal from Genoa, highlights the complex financial arrangements often embedded in modern football transfers.
According to multiple sources including Tuttomercatoweb and TEAMtalk, Everton have intensified their pursuit of Norton-Cuffy, surpassing other Premier League suitors Fulham and Brentford. The Italian newspaper Tuttosport reports that Genoa are firm on their €20m asking price, a figure that reflects the defender’s impressive growth during his stint in Serie A. Arsenal, who sold Norton-Cuffy to Genoa for €2m in the summer of 2024, negotiated a sell-on clause in that deal, meaning they are entitled to a percentage of any future transfer. This clause is central to the narrative of Norton-Cuffy targeted by Everton Arsenal to get cut of 20m deal from Genoa, as it ensures the Gunners will benefit financially from his development.
Norton-Cuffy, a product of Arsenal’s Hale End academy, spent loan spells at Lincoln City, Rotherham United, Coventry City, and Millwall before making a permanent switch to Genoa. Since arriving in Italy, he has amassed 41 Serie A appearances, contributing two goals and one assist. His performances have not gone unnoticed, with Inter Milan previously linked as a potential replacement for Denzel Dumfries. However, a return to England—and specifically Goodison Park—now appears the most likely outcome. The persistent rumor mill around Norton-Cuffy targeted by Everton Arsenal to get cut of 20m deal from Genoa suggests Everton are willing to meet Genoa’s valuation, seeing the full-back as a long-term solution for their defensive needs.
For Arsenal, the sell-on clause represents a savvy piece of business. Having nurtured Norton-Cuffy through their youth system, the Gunners included a clause that entitles them to a share of any future profit. While the exact percentage is undisclosed, it is typical for such clauses to range from 10% to 20% of the fee. If the €20m deal materializes, Arsenal could receive €2-4m, a welcome addition to their transfer budget. This aspect of the transaction underscores why Norton-Cuffy targeted by Everton Arsenal to get cut of 20m deal from Genoa is a story of mutual benefit—Genoa secure a hefty fee, Everton land a promising talent, and Arsenal cash in on a player they developed but never utilized in the first team.
The right-back’s journey is unusual: he has yet to play a single Premier League minute but has become a regular in one of Europe’s top five leagues. His athleticism, defensive awareness, and ability to contribute in the final third have earned him praise. For Everton, who currently lack a commanding right-back, Norton-Cuffy could be an immediate upgrade. The Toffees are expected to finalize the deal in the coming weeks, pending personal terms and medical examinations. The narrative of Norton-Cuffy targeted by Everton Arsenal to get cut of 20m deal from Genoa continues to dominate transfer headlines as clubs jockey for position in the January window.
In conclusion, the pursuit of Brooke Norton-Cuffy showcases the interconnected nature of football transfers, where academy clubs like Arsenal can profit years after a player leaves. Everton’s determination to secure his signature, combined with Genoa’s firm stance on the €20m price tag, sets the stage for a significant move. As the story unfolds, all eyes will be on whether the deal is completed and how much Arsenal ultimately pockets from this transaction.
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