Bournemouth Fans Troll Amorim with ‘It’s Happened Again’ Chant After Milan’s 3-0 Defeat

FolioPitch.com – 23 October 2026 | Ruben Amorim’s return to English soil ended in familiar and uncomfortable fashion on Thursday night, as his AC Milan side were comprehensively beaten 3-0 by AFC Bournemouth in the Europa League. The match at the Vitality Stadium was punctuated by a moment of dark humour from the home supporters, who wasted little time in reminding the Portuguese coach of a previous humbling on these shores. As the game drifted towards its conclusion, the Bournemouth faithful broke into a chorus of ‘Ruben Amorim, it’s happened again,’ a pointed reference to the 3-0 defeat he suffered while managing Manchester United in December 2024. The scene was captured in a Video Bournemouth fans tease Amorim after another 3-0 loss, which quickly circulated on social media, showing the Milan boss offering a wry smile and a chuckle as the chant echoed around the stadium.

The defeat leaves Milan in a precarious position in the Europa League league phase, with just three points from their opening three matches. They currently sit 24th in the standings, a far cry from the ambitions of a club of their stature. The match itself was a chaotic affair, with Bournemouth’s Justin Kluivert, Marcus Tavernier and Amine Adli finding the net. The first two goals came from the penalty spot, but the game’s major flashpoint arrived just before the second penalty when Milan goalkeeper Mike Maignan was sent off for shoving Tyler Adams in the face. The incident drew widespread criticism in the Italian press on Friday morning, with many questioning the Frenchman’s discipline at a crucial moment.

For Amorim, the evening must have felt like a recurring nightmare. His Manchester United tenure was marked by inconsistency and heavy defeats, and this latest result will do little to silence the doubters. The Video Bournemouth fans tease Amorim after another 3-0 loss serves as a stark reminder of the pressure that follows the former Sporting CP coach wherever he goes. The chant was not merely a taunt; it was a reflection of the growing narrative that Amorim struggles to organise his defences against high-pressing, direct teams. Bournemouth, under their current management, have developed a reputation for fearless attacking football, and they exploited Milan’s vulnerabilities with clinical precision.

The match statistics paint a bleak picture for the Rossoneri. They managed just two shots on target and were second-best in almost every department. The sending-off of Maignan forced Amorim into a tactical reshuffle, but even before the red card, Milan looked disjointed. The Video Bournemouth fans tease Amorim after another 3-0 loss highlights the psychological impact of such a result, with the Milan coach seemingly accepting the mockery with good grace. It was a moment of humanity in an otherwise ruthless sport, but it will not shield him from the scrutiny that is sure to follow.

Italian media outlets were quick to condemn the performance, with particular focus on Maignan’s moment of madness. The goalkeeper’s shove on Adams was described as ‘unacceptable’ and ‘costly’ by pundits, and there are already calls for him to be dropped for the next fixture. Amorim, however, refused to single out the goalkeeper in his post-match comments, instead highlighting the collective failure of the team. ‘We were not good enough in both boxes,’ he said. ‘Bournemouth deserved their win. We must learn from this and move forward.’

The result leaves Milan with an uphill battle to qualify for the knockout stages. With three points from three games, they will need a significant upturn in form to avoid an early exit. The Video Bournemouth fans tease Amorim after another 3-0 loss is a viral moment that will linger, but for Amorim and his players, the focus must now shift to the domestic league and the challenges ahead. The Europa League campaign is far from over, but the margin for error is shrinking rapidly.

In conclusion, Ruben Amorim’s return to England was one to forget, as Bournemouth’s fans and players alike exposed the frailties of his Milan side. The Video Bournemouth fans tease Amorim after another 3-0 loss encapsulates the mood of the evening: a mixture of schadenfreude and genuine concern for a coach whose reputation is taking another hit. Whether Amorim can turn things around at Milan remains to be seen, but he will need to find answers quickly to avoid further embarrassment.